The September Budget Reality Check: Why Your Marketing Allocation Is Costing You Millions
With 2026 budget planning underway, Harvard Business Review data exposes a costly imbalance that finance directors can no longer ignore. The Harvard Business Review Wake-Up Call As marketing teams across the UK finalize their 2026 budgets this month, one statistic...
Your customers are paying attention. The question is: are you saying anything worth hearing?
Mid-Week Industry Reality Check!Your customers are literally reading your receipts more than your marketing emails…. And your receipts look like parking tickets.Diving into engagement data across retail, and the irony is brutal:📧 Marketing emails: 20-25% open...