Two weeks ago, we explored how ChatGPT’s Instant Checkout represents a fundamental shift in eCommerce. We ended with a question: What happens after an AI-driven purchase completes?
Today, let’s review the answer.
The Moment That Matters
The video above demonstrates the critical handoff in agentic commerce: the “View Details” button at the end of an OpenAI Instant Checkout transaction.
In this example, when customers click that button, they’re not just accessing order information. They’re entering a branded post-purchase experience, powered by InvoTools, connected to the merchant’s Shopify storefront, enriched with data from CMS, loyalty platforms, and customer systems.
This is where AI-driven transactions transition into brand-owned relationships. Where generic confirmations transform into intelligent engagement. Where merchants reclaim the customer journey.
The Agentic Commerce Shift
According to Gartner’s August 2025 research, by 2030, 20% of digital commerce transactions will be executed through GenAI platforms or AI agents, using on-platform checkout without customers visiting brand websites.
For context, Gartner also forecasts that by 2028, 90% of B2B buying will be mediated by AI agents, representing over $15 trillion in spend.
These aren’t distant projections. The technology exists today. The shift is underway.
What this means for brand influence:
For years, brands have controlled discovery through:
- Creative storytelling and emotional marketing
- Carefully crafted brand narratives
- Optimized landing pages and user experiences
In agentic commerce, AI platforms control discovery. Agents evaluate structured product data, pricing, availability, reviews, sustainability credentials, rather than brand campaigns or creative content.
When 20% of transactions happen through AI by 2030, traditional pre-purchase marketing loses substantial ground. Brand differentiation shifts to post-purchase experience; the one touchpoint merchants fully control after an AI-driven transaction.
Rethinking Marketing Investment
If AI agents handle discovery and transaction for one-fifth of your revenue by 2030, where does that leave acquisition spend?
The strategic question: When AI platforms mediate customer relationships pre-purchase, how do you build loyalty and drive repeat business?
The answer: Post-purchase engagement.
Research consistently shows post-purchase communications achieve 2-3x higher engagement rates than traditional marketing channels. This isn’t just high engagement, it’s the highest-engagement moment merchants’ control in agentic commerce.
Rather than competing with AI for discovery, brands should be re-allocating resources to the touchpoint they own: the moment after purchase completes.
How InvoTools Bridges the Gap
Our video demonstrates how to complete the flow:
1. Transaction Complete
ChatGPT facilitates instant purchase through integrated Shopify checkout.
2. The Bridge: “View Details”
The button that launches intelligent post-purchase experience.
3. Connected Experience
InvoTools delivers:
- Personalized product care instructions
- Intelligent cross-sell recommendations based on actual purchase
- Brand values and storytelling
- Loyalty program integration
- Care resources and support access
4. System Integration
Using Connections to:
- eCommerce platforms (Shopify, CommerceTools, SalesforceCC etc)
- Content systems (Contentstack, Amplience, Contentful etc)
- Loyalty platforms
- Marketing automation
- Compliance systems (Avalara etc.)
5. Behavioral Intelligence
Customer interactions can be fed back into your own personalization engines, creating continuous learning loops that optimize future engagements.
The Strategic Imperative
Gartner’s research indicates a fundamental restructuring of how commerce happens. When AI agents influence or execute trillions in purchases, and control 20% of transactions by 2030, the question isn’t whether this will happen, it’s how brands will differentiate when AI owns discovery.
The “View Details” button represents more than a UX element. It’s the handoff from AI-driven transaction to brand-owned relationship, and what merchants deliver in that moment determines competitive advantage.
Three questions for 2026:
- When AI agents control discovery, where does brand differentiation live?
- How do we build loyalty when customers never visit our properties pre-purchase?
- Are we investing strategically in the moments we control?
Leading Edge: Early Adoption
We’re partnering with innovative eCommerce teams piloting InvoTools in agentic environments, brands recognizing that post-purchase experience is the new competitive frontier.
InvoTools was built for this moment: Integrating with Shopify and Instant Checkout ecosystem, connecting merchant infrastructure, and transforming the post-transaction experience from administrative confirmation to relationship-building engagement.
This isn’t future-state thinking. It’s ready to implement today.
The video above shows how it can work, from transaction complete to intelligent receipt experience, bridging the gap AI platforms create.
Curious about the technology behind what you just watched? Let’s talk.
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