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Your customers are literally reading your receipts more than your marketing emails…. And your receipts look like parking tickets.
Diving into engagement data across retail, and the irony is brutal:
📧 Marketing emails: 20-25% open rates
🧾 Digital receipts: 75%+ open rates
Translation: Customers ignore your carefully crafted newsletters but religiously read transaction confirmations that have the personality of a tax document.
Meanwhile, brands burn budgets chasing 25% engagement while their 75%+ engagement touchpoint gets designed by the accounting department (no offence 😀 ).
The math is laughing at us:
• Spend fortunes optimizing subject lines for 1 in 4 people
• Spend zero optimizing receipts that literally everyone reads
• Wondering why acquisition costs so much more than retention?
Plot twist: The retailers figuring this out are turning boring receipts into revenue drivers. Same systems, same customers, just… orchestrated intelligently.
Mid-week thought: Maybe stop treating your most-read customer communication like a necessary evil?
Your customers are paying attention.
The question is: are you saying anything worth hearing?